Tracker · as of 10 Nov 2026
ChatGPT ads pricing and minimums.
OpenAI’s published minimum is a USD 25 daily budget, and there is no rate card: prices are set in an auction. The $200,000, $250,000 and $50,000 minimums and the $60 CPM you’ll see in older articles were reported during the invitation-only beta, before self-serve buying opened.
What OpenAI publishes
These come from OpenAI’s Help Center, developer docs and advertising terms. Where two of OpenAI’s own pages disagree, both are shown.
- Minimum daily budget (self-serve)
- USD 25 per day (varies by currency, e.g. EUR 15, GBP 15, CAD 25, AUD 25, JPY 2,500, INR 725)[1]
- Minimum budget (API docs)
- Currency-dependent daily minimum; requests below it return an error stating the required amount[2]
- Advertising Terms on minimums
- Access doesn't guarantee inventory, delivery or 'any minimum spend or performance'[3]
- How price is set
- Auction; the final winning auction bid sets the price paid[4]
- Campaign objectives and pricing
- Views (CPM), Clicks (CPC), Conversions (oCPC or oCPM); never billed per conversion[1]
- Recommended starting CPC bid
- $3–$5 USD max CPC to start (a recommendation, not a reported average price)[5]
- Daily budget behaviour
- Average per day over 7 days; up to 2× on one day; no more than 7× over the 7-day period (Sunday–Saturday week)[6]
- Billing model
- Postpay; self-serve card accounts are charged when a payment threshold is reached and at month end[6]
- Bid strategies (Ads Manager, from 2026-11-09)
- sources disagree Intelligent bidding (formerly Maximize Results), Target CPA and Target CPC; Max Bid and Max CPC retire on 2027-01-01[4]From 9 Nov 2026 the Help Center describes Intelligent bidding, Target CPA and Target CPC, with Max Bid retiring on 1 Jan 2027. The developer docs still describe fixed bids and Maximize Results; the Help Center says the API gets the new fields around 18 Nov 2026.
- Billing for conversion campaigns
- sources disagree Help Center: oCPC (click billing) or oCPM (impression billing) for eligible advertisers; API docs: conversions campaigns bill for clicks only[6]The Help Center offers eligible advertisers oCPC or oCPM billing on conversion campaigns. The API docs list click billing only, so oCPM may not be in the API yet.
Minimum daily budget by currency
| Currency | Minimum per day |
|---|---|
| USD | 25[1] |
| EUR | 15,[1] |
| GBP | 15,[1] |
| CAD | 25,[1] |
| AUD | 25,[1] |
| JPY | 2,500,[1] |
| INR | 725[1] |
Currencies OpenAI lists as examples. The daily budget is an average over 7 days: a single day can bill up to 2×.
Reported over time
| Date | Type | Reported figure | Reported by |
|---|---|---|---|
| about 31 Jan 2026 (no dateline) | Minimum | $200,000 minimum commitment (managed beta)OpenAI is asking select advertisers to commit at least $200,000 (confirmed by OpenAI to Adweek) | Adweek |
| 16 Feb 2026 | Minimum | $200,000The entry barrier is high: advertisers must invest at least 200,000 US dollars. | Trending Topics |
| 16 Feb 2026 | CPM | $60 CPMChatGPT charges 60 US dollars per 1,000 ad impressions (CPM). | Trending Topics |
| 13 Apr 2026 | Minimum | $250,000 → $50,000cutting the minimum spend threshold from $250,000 to $50,000 (citing an executive quoted by Digiday) | PPC Land |
| 13 Apr 2026 | CPM | $60 CPM (fixed during pilot)CPM rate of $60 described as fixed since the pilot began accepting advertisers in February 2026 | PPC Land |
| 17 Apr 2026 | Minimum | $250,000 at launch → $50,000the minimum spend required to participate has fallen from $250,000 at launch to $50,000 | Digiday |
| 17 Apr 2026 | CPM | $60 at launch → as low as $25; $25–$45 rangeThe rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now | Digiday |
| 17 Apr 2026 | CPM | as low as $15 (Ad Age, via Digiday)Ad Age has reported prices as low as $15, though it's unclear whether that was also routed through Criteo. | Digiday |
| about 20 Apr 2026 (no dateline) | CPM | $15–$60 CPM (StackAdapt pilot)StackAdapt is dangling CPMs ranging from $15 to $60 (leaked pitch deck shared with buyers on March 27) | Adweek |
| about 20 Apr 2026 (no dateline) | Minimum | $50,000 (StackAdapt pilot)with a $50,000 minimum spend for the pilot | Adweek |
| 21 Apr 2026 | CPC bid | $3–$5 per-click bidsAdvertisers can set per-click bids between $3 and $5, per Ads Manager screenshots Digiday verified | Digiday |
| May 2026 or later (no dateline) | Minimum | No minimum (StackAdapt self-serve); Criteo $50,000 → $10,000StackAdapt dropped the requirement in May after opening its self-serve model; Criteo cut its threshold for ChatGPT ads from $50,000 to $10,000 | Adweek |
Timeline
Questions advertisers ask
What is the minimum spend for ChatGPT ads?
OpenAI’s Help Center sets a minimum daily budget of USD 25 (EUR 15, GBP 15, JPY 2,500, INR 725 in other currencies). OpenAI publishes no minimum commitment, and its advertising terms say access doesn’t guarantee any minimum spend.
Is there still a $200,000 or $50,000 minimum?
Not from OpenAI. Adweek reported a $200,000 minimum commitment around the end of January 2026, and PPC Land and Digiday reported a cut from $250,000 to $50,000 in April 2026, during the managed beta. Self-serve buying, with a USD 25 daily minimum, began rolling out on 5 May 2026.
What is the CPM for ChatGPT ads?
OpenAI publishes no CPM: prices are set in an auction, and the winning bid sets the price paid. Third parties reported $60 CPM in February 2026 and $15–$45 by April 2026.
What should I bid per click?
OpenAI’s Help Center suggests starting with a maximum CPC bid of $3–$5. That is a starting recommendation, not an average price.
How am I billed?
OpenAI bills postpay: self-serve card accounts are charged when they reach a payment threshold and at month end. Through Admux you prepay instead: your budget is reserved from your Admux balance before submission.
Sources
OpenAI
- Creating campaigns for ChatGPT Ads | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
- Bidding & BudgetsOpenAI developer docs · checked 10 Nov 2026
- Advertising Terms | OpenAIOpenAI · checked 10 Nov 2026
- Bidding strategies and how pricing works in ChatGPT Ads | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
- Ads in ChatGPT: The Basics | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
- Billing & Payment | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
- Testing ads in ChatGPTOpenAI · checked 10 Nov 2026
- New ways to buy ChatGPT adsOpenAI · checked 10 Nov 2026
- ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platformOpenAI · checked 10 Nov 2026
Third-party reports
- Adweek: $200,000 minimum commitment (managed beta)adweek.com · checked 10 Nov 2026
- Trending Topics: $60 CPMtrendingtopics.eu · checked 10 Nov 2026
- PPC Land: $60 CPM (fixed during pilot)ppc.land · checked 10 Nov 2026
- Digiday: as low as $15 (Ad Age, via Digiday)digiday.com · checked 10 Nov 2026
- Adweek: $50,000 (StackAdapt pilot)adweek.com · checked 10 Nov 2026
- Digiday: $3–$5 per-click bidsdigiday.com · checked 10 Nov 2026
- Adweek: No minimum (StackAdapt self-serve); Criteo $50,000 → $10,000adweek.com · checked 10 Nov 2026