Google AI Overviews and AI Mode ads

What it is and where ads appear

What it is

Google Search ads (Search, Shopping, Performance Max) that can also serve within or alongside AI Overviews and AI Mode responses.[1]

Where ads appear

Directly within or alongside AI-generated responses when a search or conversation has commercial relevance, including across follow-up questions in AI Mode.[1]

Ads above/below AI Overviews

Standard Search ads can still appear above or below an AI Overview; an ad can appear above and within the same AI Overview, but not within and immediately below it.[1]

Eligible campaign types

Existing Search, Shopping and Performance Max campaigns are automatically eligible; no new campaign or separate budget needed.[1]

Formats and creative

Ad formats

Text ads and Shopping ads; Google is experimenting with other types such as local inventory ads and vehicle ads.[1]

Creative inputs

Ads combine existing campaign assets (headlines, descriptions, images, pricing, landing pages).[1]

AI explainers

Google may show AI explainers (text generated by Gemini models) next to ads; advertisers can't write, edit, approve or opt out of them.[1]

Buying model and budgets

Buying / pricing model

Same auction as Search; CPC or conversion-based bidding; no extra charge to participate.[1]

Daily spending limit

2x the average daily budget for most campaigns[2]

Monthly spending limit

30.4x the average daily budget for most campaigns[2]

Campaign total budget

Available for Search (and Demand Gen, Standard Shopping, PMax, YouTube) campaigns with specific start and end dates[3]

Total budget duration (Search)

3 to 90 days[4]

Total budget restrictions

Only for new campaigns; budget type can't be changed after creation; no daily spending limits, never charged more than the total.[4]

Targeting and control

Matching works the way it does on Search, with one difference: some match types can also match on the AI answer’s context, not only on the query.

Placement-only targeting or opt-out

Not possible: you can't target only AI Overviews/AI Mode or opt out of them separately from Search.[1]

Advertiser controls

Existing guardrails such as negative keywords, asset pinning and brand exclusions continue to apply.[1]

Contextual matching

AI Max for Search, broad match, Shopping and Performance Max are eligible for both contextual matching (query + AI response) and direct query matching.[1]

Exact and phrase match

Eligible only when the query expresses direct commercial intent; not eligible for contextual matching on exploratory questions.[1]

AI Max for Search

A suite of targeting and creative enhancements for Search campaigns: search term matching, text customization and final URL expansion.[5]

Where it is available

Language

English only for ads within AI Overviews and AI Mode.[1]

Ads above/below AI Overviews availability

All 200+ countries and territories and all languages where AI Overviews are available.[1]

Multiturn ads in AI Mode

Ads in follow-up queries in AI Mode launched in the U.S. (announced 2026-10-28).[6]

Dates are launch or announcement dates from Google’s own posts; a dash means Google doesn’t list the placement for that country.

Review and policies

Ad review

Every new or edited ad is reviewed against Google Ads policies; most reviews complete within one business day.[8]

Reporting limits

Reporting

AI Overviews / AI Mode performance is included in aggregate in standard campaign reports; no separate breakout is described.[1]

Search terms report

Triggering queries are included in aggregate in the search terms report.[1]

Disclosure

Disclosure label

"Sponsored"; visually distinguished from organic content.[1]

How Admux buys it

Admux sells this channel as Google Search, including eligible AI placements. This is what Admux does on your behalf; it doesn’t change what Google allows.

1. Admux sells this as one channel, “Google Search, including eligible AI placements”: one Search campaign leg with one budget. Google decides whether an ad shows in an AI answer, so Admux never promises AI-only delivery.
2. You supply the responsive search ad assets (3–15 headlines, 2–4 descriptions, a final URL). Admux checks them against Google’s limits and policies before submission and never writes ad copy for you.
3. Your budget is reserved from your prepaid balance before submission, and you launch once Google approves.
4. Reports show Google’s aggregate campaign numbers. Admux doesn’t estimate an AI-only share, because Google doesn’t report one.

Policy by category

Categories where Google has its own rule, with the rule quoted on each page.

Questions advertisers ask

Changelog

1. 28 Oct 2026

   Google expands ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, launches ads in AI Mode follow-up questions in the US, and plans Brazil, Mexico and the UK for Q4 2026.[6]

2. 3 Oct 2024

   Ads in AI Overviews become available to mobile users in the US.[7]

Sources

Google’s own documentation, help centre and announcements, each read on the date shown.

1. About ads in AI-powered experiences in Google Search - Google Ads HelpGoogle Ads Help · checked 10 Nov 2026
2. About spending limits - Google Ads HelpGoogle Ads Help · checked 10 Nov 2026
3. Campaign total budgets for Demand Gen, Search, Standard Shopping, Performance Max, and YouTube ads FAQs - Google Ads HelpGoogle Ads Help · checked 10 Nov 2026
4. About campaign total budgets - Google Ads HelpGoogle Ads Help · checked 10 Nov 2026
5. About AI Max for Search campaigns - Google Ads HelpGoogle Ads Help · checked 10 Nov 2026
6. Ads in AI Mode expand to new markets (The Keyword, 2026-10-28)Google blog · checked 10 Nov 2026
7. Ads in AI Overviews now available on mobile in the US (Google blog)Google blog · checked 10 Nov 2026
8. About the ad review process - Advertising Policies HelpGoogle Ads Help · checked 10 Nov 2026