Admux

Comparison · 5 options

AI ad networks compared

Five networks sell ads inside AI apps. Gravity and Thrad publish self-serve buying and pricing models; Koah, Imprezia and Kontext are sales-led. Only Kontext publishes a price (CPM from $3), and only Gravity and Thrad state there is no minimum for self-serve. None of the four newer networks documents an advertiser MCP server.

Verified Side by sideSources

Side by side

Each cell is what that company publishes, with the source number. A dash means it isn’t published or doesn’t apply.

AI ad networks compared: Gravity, Koah, Imprezia, Thrad and Kontext, verified Nov 2026
QuestionGravityKoahImpreziaThradKontext
What it isAn ad network for AI: brands reach people inside conversations with LLMs, agents, chatbots and AI search, and the host apps earn from the ads.[1]Calls itself the ad network built for AI applications, using real-time intent matching.[2]Describes itself as the Intent Exchange for AI and an ad network for AI.[3]DSP and SSP for LLMs.[4]Calls itself the largest consumer AI ad platform (page title: Ad Platform for GenAI apps).[5]
Where ads appearChat apps, coding assistants and IDEs, consumer AI apps and AI search. Gravity names no specific publisher apps.[6]Conversational AI platforms (consumer chat, coding agents, productivity tools), legacy platforms adding AI, and channel partners.[7]Native placements in participating AI apps (chatbots, agents, copilots); exchange also sells mobile app and web inventory. Publishers confirmed per campaign before launch.[8]AI search engines, chatbots, vertical AI assistants; inventory details on request. No publishers named.[9]AI search, AI character/entertainment apps, social chat, support and sales bots; also chatbots, video apps and games. No publishers named in text.[5]
How to buyNo minimum; start with any daily budget. A payment method is required before a campaign can launch.[10]Sales-led onboarding: advertiser CTAs are 'Book a demo'; process starts with a brief, Koah builds creative.[11]Sales-led for advertisers: send an inquiry; team confirms creative, inventory, tracking and budget.[8]Three tiers: self-serve, managed service, design partnership; plus programmatic DSP buying.[12]Sales-led: email [email protected]; team sets up account and first campaign.[13]
PricingCPM (per 1,000 impressions), or CPA where the account allows it. No click (CPC) billing for new campaigns.[6]Billing based on impressions, clicks and conversions; no rates or price model per campaign published.[14]—CPM or CPC; CPA listed as 'soon' (not live).[12]CPM rates from $3.[5]
TargetingContextual: the engine compares recent conversation messages with active campaigns, runs an auction and returns the winning ad.[15]Topics, keywords and intent signals defined by the advertiser; matched to queries in real time at inference.[11]Real-time context/intent match on AI conversations.[3]Contextual and intent-based on real-time prompt context; no cookies or third-party data.[9]LLM-based real-time contextual analysis of each session across text, image, video, audio, gameplay; no keywords.[5]
FormatsText, server-rendered design, image (top/side), rich frame (iframe, web only), carousel (3-10 product cards, web only).[16]Four formats: Sponsored response, Product card, Poll, Image + CTA.[11]Native cards, sponsored recommendations, display, interstitials, OpenRTB-compatible demand.[17]Native in-chat ads, carousel, image, CTA-driven suggestions, styled to the publisher's UI.[9]Image, video, interstitial, banner, each preceded by AI-generated text; ad server picks the format. Publisher page also lists Text and Box. Separate video SDK: overlay, pause, linear.[18]
DisclosureAll formats carry a "Sponsored" label.[16]Illustrative ad preview on homepage shows a 'Sponsored' label next to the advertiser name; no written disclosure policy found.[19]Illustrative placements show 'Sponsored' / 'Sponsored by' labels; no written disclosure policy found.[3]Mandatory disclosure labels; publishers must implement Thrad's standard label.[20]Illustrative publisher-page example labels the ad 'Suggestion from Kontext'; no written disclosure policy found.[21]
MeasurementCurrently 7 days after a Gravity click or view; may change.[22]Koah pixel (browser) and Conversion API (server), usable together.[23]Delivery and engagement reporting; conversion tracking agreed before launch.[8]Pixels and UTMs; click, impression and post-click conversion tracking via pixel or postback; multi-channel attribution.[9]Kontext JavaScript pixel attributes site events to ad clicks; token provided by Kontext contact.[24]

Which fits you

Gravity

  • Self-serve with no minimum, a documented API and an MCP server.

Thrad

  • Self-serve with no minimum, or a managed service from $10k a month.

Koah, Imprezia, Kontext

  • Sales-led: you start with a demo or an inquiry and agree pricing, inventory and tracking with the team.

Questions

Which AI ad network is the cheapest?

Only Kontext publishes a price (CPM from $3). Gravity and Thrad publish their pricing models but not rates; Koah and Imprezia publish neither.

Which AI ad networks does Admux buy?

Gravity, alongside ChatGPT ads and Google Search with AI placements. The other networks here aren’t Admux channels.

Sources

  1. Introduction - Gravity docsGravity docs · checked 10 Nov 2026
  2. Koah docs: homepageKoah docs · checked 10 Nov 2026
  3. Imprezia: homepageImprezia · checked 10 Nov 2026
  4. Thrad: homepageThrad · checked 10 Nov 2026
  5. Kontext: advertisersKontext · checked 10 Nov 2026
  6. Overview - Gravity docsGravity docs · checked 10 Nov 2026
  7. Koah: monetizeKoah · checked 10 Nov 2026
  8. Imprezia: advertisersImprezia · checked 10 Nov 2026
  9. Thrad: blog › faqThrad · checked 10 Nov 2026
  10. AI Advertising FAQ | GravityGravity · checked 10 Nov 2026
  11. Koah: advertiseKoah · checked 10 Nov 2026
  12. Thrad: resources › pricingThrad · checked 10 Nov 2026
  13. Kontext docs: advertisersKontext docs · checked 10 Nov 2026
  14. Koah docs: privacyKoah docs · checked 10 Nov 2026
  15. Core concepts - Gravity docsGravity docs · checked 10 Nov 2026
  16. Ad formats - Gravity docsGravity docs · checked 10 Nov 2026
  17. Imprezia: developersImprezia · checked 10 Nov 2026
  18. Kontext docs: concepts › ad formatsKontext docs · checked 10 Nov 2026
  19. Koah: homepageKoah · checked 10 Nov 2026
  20. Thrad: safetyThrad · checked 10 Nov 2026
  21. Kontext: publishersKontext · checked 10 Nov 2026
  22. Reports and account data - Gravity docsGravity docs · checked 10 Nov 2026
  23. Koah docs: conversion trackingKoah docs · checked 10 Nov 2026
  24. Kontext docs: guides › advertiser pixelKontext docs · checked 10 Nov 2026
Gravity facts AI ad channels compared All comparisons
Comparisons use what each company publishes as of the date above. Admux is one of the options compared on some pages; we keep every cell to sourced facts.