Ads in AI Overviews

Google can place ads directly within or alongside an AI Overview when the search has commercial relevance. Existing Search, Shopping and Performance Max campaigns are eligible automatically, so there is no new campaign type and no separate budget. Ads sit in sections labeled “Sponsored” and are visually distinguished from organic content.

Position rules are specific. Standard Search ads can still appear above or below an AI Overview. An ad can appear above and within the same AI Overview, but not within it and immediately below it. Ads above and below AI Overviews are available in all 200+ countries and territories and all languages where AI Overviews run; ads within AI Overviews are English only.

The formats are text ads and Shopping ads, and Google is experimenting with others such as local inventory ads and vehicle ads. Google assembles the ad from your existing campaign assets: headlines, descriptions, images, pricing and landing pages.

You cannot target AI Overviews alone or opt out of them separately from Search, so treat them as part of your Search buy rather than a separate line item. Negative keywords, asset pinning and brand exclusions still apply. Reporting includes AI Overviews in aggregate in standard campaign reports, and the queries that triggered them appear in aggregate in the search terms report, with no separate breakout. Pricing is the same auction as Search, with CPC or conversion-based bidding and no extra charge to take part. Through Admux, the Google leg is a Search campaign that is eligible for these placements; neither Admux nor Google guarantees that a given ad will appear inside an AI Overview.