Admux

Guide

How to advertise on ChatGPT

To advertise on ChatGPT, create an account in OpenAI’s self-serve Ads Manager (available in 89 countries), set a campaign with at least a USD 25 daily budget, describe when your ad is relevant with context hints, and upload a title (3–50 characters), body (up to 100) and a square image of at least 640 × 640 px. Ads pass OpenAI’s review before they serve, and they appear below answers for people on the Free and Go plans.

Facts verified 7 steps

1. Check you can buy and what you sell is allowed

Self-serve buying is open in 89 countries, though some new accounts can advertise only in their home country at first. Then check your category: OpenAI disallows alcohol, gambling, dating, tobacco, weapons and political ads, allows healthcare and financial services only for approved US advertisers, and legal services only for lawyers licensed where the ad is shown.

Countries where ChatGPT Ads are available
89 countries (as of 2026-10-21)[1]
Cross-border targeting for new self-serve accounts
Some new self-serve accounts can advertise only in their home country at first[2]
Allowed ad categories
Mainly consumer verticals; financial, health and legal services restricted (mostly US, case by case); political ads disallowed[3]
All 89 countries Policy by category

2. Set up an account

Ads Manager is OpenAI’s self-serve tool. Agencies keep one ad account per advertiser, and you can’t create a new account yourself once you belong to 10 or more. Country, currency and time zone can’t be changed later, so choose them carefully.

Ads Manager
Self-serve Ads Manager (beta) at ads.openai.com[4]
Agencies and multiple advertisers
Create a separate ad account for each advertiser[4]
Ad account creation limit
Can't create a new account yourself once you belong to 10 or more[4]
Fixed account settings
Country/region, currency and time zone can't be changed after creation[4]

3. Choose a goal, bid and budget

Pick a goal: views (billed per thousand impressions), clicks (per click) or conversions (optimized, still billed on clicks or impressions). The minimum daily budget is USD 25. A daily budget is an average over 7 days, so a single day can bill up to twice as much. OpenAI suggests starting with a maximum CPC bid of $3–$5.

Campaign objectives and pricing
Views (CPM), Clicks (CPC), Conversions (oCPC or oCPM); never billed per conversion[2]
Minimum daily budget (self-serve)
USD 25 per day (varies by currency, e.g. EUR 15, GBP 15, CAD 25, AUD 25, JPY 2,500, INR 725)[2]
Daily budget behaviour
Average per day over 7 days; up to 2× on one day; no more than 7× over the 7-day period (Sunday–Saturday week)[5]
Recommended starting CPC bid
$3–$5 USD max CPC to start (a recommendation, not a reported average price)[6]
Pricing and minimums tracker

4. Target with context hints

ChatGPT ads don’t use exact-match keywords. Describe the products, use cases or needs your ad fits as context hints, then add countries, locations and platforms. OpenAI never shows ads next to personal health, mental health or political conversations, or to accounts identified as under 18.

Context hints
Ad-group descriptions of relevant products, use cases or needs; not exact-match keywords; up to 2,000 per ad group[7]
Geographic targeting
Countries (ISO alpha-2) plus location IDs (region, city, market, postal code where available); up to 2,500 IDs; product-feed campaigns country only[7]
Sensitive-topic exclusions
No ads near personal health, mental health or politics; ad policies list further excluded contexts[8]
Under-18 users
No ads to accounts identified as under 18 (account age info plus age prediction)[8]
Context hints explained

5. Write the ad

A chat ad has your advertiser name and icon, a title, body copy, an image and a landing page. Keep the title to 3–50 characters and the body to 100, and use a JPEG, PNG or WebP image of at least 640 × 640 px.

Ad unit components
Advertiser name, favicon (logo), title, copy, landing page, image[6]
Title length
3–50 characters[9]
Body (description) length
Up to 100 characters[9]
Image format and minimum size
JPEG, PNG or WebP; at least 640 × 640 px[9]Some blogs quote a 256 px minimum. That figure is OpenAI’s minimum for the advertiser icon, not for the ad image.
ChatGPT ad specs with a checker

6. Pass review and launch

Every ad is reviewed before it serves, mostly by automated systems with human oversight. Editing the creative or the brand name sends it back to review. OpenAI doesn’t publish a review turnaround.

Ad review before delivery
Yes; ads must pass review before serving[10]
How ads are reviewed
Mostly automated (ML, LLMs, classifiers) with human oversight; covers advertiser, creative, landing page and placement[3]
What triggers re-review
Editing creative; changing brand name (pauses serving) or legal name; branding changes[9]

7. Measure results

Impressions and clicks update about every 15 minutes; spend can lag 7–8 hours. For conversions, add OpenAI’s pixel or send events through its Conversions API.

Reporting freshness
Impressions, clicks and CTR about every 15 minutes; spend delayed 7–8 hours; conversions update daily[5]
Measurement Pixel
JavaScript browser pixel (oaiq('measure', ...))[11]
Conversions API
Server-to-server events to bzr.openai.com with a separate Conversions API key; deduplicated with the Pixel by event ID[12]

Questions

How much does it cost to advertise on ChatGPT?

You set the budget, from USD 25 a day. Prices are set in an auction; OpenAI publishes no rate card and suggests a $3–$5 maximum CPC bid to start.

Can I buy ChatGPT ads without Ads Manager?

Yes: through OpenAI’s ads team, agency or technology partners, or OpenAI’s Advertiser API. Admux buys ChatGPT ads from a prepaid balance, through its web app, API or MCP server.

Sources

  1. ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platformOpenAI · checked 10 Nov 2026
  2. Creating campaigns for ChatGPT Ads | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
  3. Ad policies | OpenAIOpenAI · checked 10 Nov 2026
  4. Ads Manager Account Setup | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
  5. Billing & Payment | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
  6. Ads in ChatGPT: The Basics | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
  7. TargetingOpenAI developer docs · checked 10 Nov 2026
  8. Ads in ChatGPT | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
  9. Campaign ManagementOpenAI developer docs · checked 10 Nov 2026
  10. Frequently asked questions | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
  11. Measurement PixelOpenAI developer docs · checked 10 Nov 2026
  12. Conversions APIOpenAI developer docs · checked 10 Nov 2026
ChatGPT ads: all facts Pricing tracker Specs All guides