Ad policy · OpenAI
Can you advertise financial services on ChatGPT?
Yes, with conditions. Only approved financial advertisers in the US, case by case: auto loans, credit cards, credit monitoring, deposit accounts, financial planning, insurance, brokerages, mortgages, personal loans and payments. Credit repair, debt settlement and alternative investments such as bullion aren’t allowed. Outside the US, financial ads are generally prohibited; budgeting tools and financial education are generally fine.
“Ads for financial products and services are restricted. In the US, we may allow ads from approved financial advertisers on a case-by-case basis for:”[1]Ad policies (v1.6, updated 10 Sep 2026) · OpenAI · read 10 Nov 2026
Financial services on other AI channels
The same category is treated differently on each channel. A rule on one channel doesn’t apply to the others.
| Channel | Treatment | Conditions |
|---|---|---|
| ChatGPT (this page) | Allowed with conditions | US only, approved advertisers, listed products.[1] |
| Google AI | Allowed with conditions | Disclosures; no US loans at 36%+ APR.[2] |
| Gravity | Allowed with conditions | Speculative investments need authorization.[3] |
“No category rule” means the provider has no rule for this category; its general policies still apply.
Where ChatGPT ads never appear
Separately from what you advertise, OpenAI keeps ads away from some conversations, whatever the advertiser.
- Safe conversations only
- Ads appear only next to conversations OpenAI considers safe; sensitive and brand-unsafe contexts are excluded.[1]
- Excluded topics
- No ads in conversations about political content, regulated goods such as gambling and tobacco, weapons, suicide or self-harm, child safety, debated social issues or misinformation, among others.[1]
- Vulnerable contexts
- No ads in emotionally reliant conversations, mental or personal health conversations, or other sensitive moments.[1]
- Advice topics
- Since April 2026, conversations asking for medical, legal or financial advice are no longer automatically excluded from ads.[1]
How Admux screens it
Admux screens each campaign against the rules of every channel you select, before anything is submitted. Each channel is checked on its own, so a rule on one channel never blocks the others.
For ChatGPT, Admux asks for proof of licensing or registration for the product and market, and the disclosures the channel requires before submitting. Final approval is always OpenAI’s: Admux can’t grant permission a channel doesn’t offer.
This page summarises OpenAI’s published policy. It isn’t legal advice, and the policy can change; follow the link above for the current text.
Questions
Can I advertise financial services on ChatGPT?
Yes, with conditions. Only approved financial advertisers in the US, case by case: auto loans, credit cards, credit monitoring, deposit accounts, financial planning, insurance, brokerages, mortgages, personal loans and payments. Credit repair, debt settlement and alternative investments such as bullion aren’t allowed. Outside the US, financial ads are generally prohibited; budgeting tools and financial education are generally fine.
Where does this rule come from?
OpenAI’s published ad policy (Ad policies (v1.6, updated 10 Sep 2026)), read on 10 Nov 2026.
Can I run financial services ads on other AI channels?
Google AI: allowed with conditions. Gravity: allowed with conditions.
Sources
- Ad policies (v1.6, updated 10 Sep 2026)OpenAI · checked 10 Nov 2026
- Financial services - Advertising Policies HelpGoogle Ads policy · checked 10 Nov 2026
- Brand Safety and Advertising Guidelines (effective 19 Oct 2026)Gravity · checked 10 Nov 2026