Ad policy · OpenAI
Can you advertise healthcare and medicines on ChatGPT?
Yes, with conditions. Only approved advertisers in the US, case by case, for listed areas: consumer medical devices and apps, dental, dietary supplements, disease awareness, health insurance, hospitals and urgent care, medical testing, minimally invasive cosmetic procedures and vision. Outside the US, health services are generally prohibited. Prescription drugs and telehealth aren’t on the list. OpenAI’s policy introduction still lists healthcare as disallowed at launch, so expect strict review.
“Ads for health services outside the US are generally prohibited. In the US, we may allow ads from approved advertisers on a case-by-case basis for:”[1]Ad policies (v1.6, updated 10 Sep 2026) · OpenAI · read 10 Nov 2026
Healthcare and medicines on other AI channels
The same category is treated differently on each channel. A rule on one channel doesn’t apply to the others.
| Channel | Treatment | Conditions |
|---|---|---|
| ChatGPT (this page) | Allowed with conditions | US only, approved advertisers, listed areas.[1] |
| Google AI | Allowed with conditions | Application or certification, by location.[2] |
| Gravity | Allowed with conditions | Pharmaceuticals need authorization.[3] |
“No category rule” means the provider has no rule for this category; its general policies still apply.
Where ChatGPT ads never appear
Separately from what you advertise, OpenAI keeps ads away from some conversations, whatever the advertiser.
- Safe conversations only
- Ads appear only next to conversations OpenAI considers safe; sensitive and brand-unsafe contexts are excluded.[1]
- Excluded topics
- No ads in conversations about political content, regulated goods such as gambling and tobacco, weapons, suicide or self-harm, child safety, debated social issues or misinformation, among others.[1]
- Vulnerable contexts
- No ads in emotionally reliant conversations, mental or personal health conversations, or other sensitive moments.[1]
- Advice topics
- Since April 2026, conversations asking for medical, legal or financial advice are no longer automatically excluded from ads.[1]
How Admux screens it
Admux screens each campaign against the rules of every channel you select, before anything is submitted. Each channel is checked on its own, so a rule on one channel never blocks the others.
For ChatGPT, Admux asks for licences or certifications for the product or service and each market, and support for any health claim before submitting. Final approval is always OpenAI’s: Admux can’t grant permission a channel doesn’t offer.
This page summarises OpenAI’s published policy. It isn’t legal advice, and the policy can change; follow the link above for the current text.
Questions
Can I advertise healthcare and medicines on ChatGPT?
Yes, with conditions. Only approved advertisers in the US, case by case, for listed areas: consumer medical devices and apps, dental, dietary supplements, disease awareness, health insurance, hospitals and urgent care, medical testing, minimally invasive cosmetic procedures and vision. Outside the US, health services are generally prohibited. Prescription drugs and telehealth aren’t on the list. OpenAI’s policy introduction still lists healthcare as disallowed at launch, so expect strict review.
Where does this rule come from?
OpenAI’s published ad policy (Ad policies (v1.6, updated 10 Sep 2026)), read on 10 Nov 2026.
Can I run healthcare and medicines ads on other AI channels?
Google AI: allowed with conditions. Gravity: allowed with conditions.
Sources
- Ad policies (v1.6, updated 10 Sep 2026)OpenAI · checked 10 Nov 2026
- Healthcare and medicines - Advertising Policies HelpGoogle Ads policy · checked 10 Nov 2026
- Brand Safety and Advertising Guidelines (effective 19 Oct 2026)Gravity · checked 10 Nov 2026