Ad policy · OpenAI
Can you advertise legal services on ChatGPT?
Yes, with conditions. Allowed in the US only, and only when the advertiser is licensed to practise law where the ad is shown. Outside the US, legal services ads aren’t allowed; legal education and media that don’t offer services are fine. OpenAI added this in August 2026, though its policy introduction still lists legal services as disallowed at launch.
“Ads for legal advice, representation, or legal services offered to individuals or businesses are permitted in the US only when the advertiser is licensed to practice law in the jurisdiction where the ad is shown.”[1]Ad policies (v1.6, updated 10 Sep 2026) · OpenAI · read 10 Nov 2026
Legal services on other AI channels
The same category is treated differently on each channel. A rule on one channel doesn’t apply to the others.
| Channel | Treatment | Conditions |
|---|---|---|
| ChatGPT (this page) | Allowed with conditions | US only, licensed lawyers.[1] |
| Google AI | No category rule | No category rule; general policies apply. |
| Gravity | No category rule | No category rule; general policies apply. |
“No category rule” means the provider has no rule for this category; its general policies still apply.
Where ChatGPT ads never appear
Separately from what you advertise, OpenAI keeps ads away from some conversations, whatever the advertiser.
- Safe conversations only
- Ads appear only next to conversations OpenAI considers safe; sensitive and brand-unsafe contexts are excluded.[1]
- Excluded topics
- No ads in conversations about political content, regulated goods such as gambling and tobacco, weapons, suicide or self-harm, child safety, debated social issues or misinformation, among others.[1]
- Vulnerable contexts
- No ads in emotionally reliant conversations, mental or personal health conversations, or other sensitive moments.[1]
- Advice topics
- Since April 2026, conversations asking for medical, legal or financial advice are no longer automatically excluded from ads.[1]
How Admux screens it
Admux screens each campaign against the rules of every channel you select, before anything is submitted. Each channel is checked on its own, so a rule on one channel never blocks the others.
For ChatGPT, Admux asks for proof that the advertiser is licensed to practise law where the ad is shown before submitting. Final approval is always OpenAI’s: Admux can’t grant permission a channel doesn’t offer.
This page summarises OpenAI’s published policy. It isn’t legal advice, and the policy can change; follow the link above for the current text.
Questions
Can I advertise legal services on ChatGPT?
Yes, with conditions. Allowed in the US only, and only when the advertiser is licensed to practise law where the ad is shown. Outside the US, legal services ads aren’t allowed; legal education and media that don’t offer services are fine. OpenAI added this in August 2026, though its policy introduction still lists legal services as disallowed at launch.
Where does this rule come from?
OpenAI’s published ad policy (Ad policies (v1.6, updated 10 Sep 2026)), read on 10 Nov 2026.
Can I run legal services ads on other AI channels?
Google AI: no category rule. Gravity: no category rule.
Sources
- Ad policies (v1.6, updated 10 Sep 2026)OpenAI · checked 10 Nov 2026
- Google Ads policies - Advertising Policies HelpGoogle Ads policy · checked 10 Nov 2026
- Brand Safety and Advertising Guidelines (effective 19 Oct 2026)Gravity · checked 10 Nov 2026