Ad policy · Google
Can you advertise weapons on Google AI?
No. Guns, essential gun parts, explosives and combat knives aren’t allowed; gun safety items are. Google says select firearm accessories become allowed in the US from October 2026.
“Ads for functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat are not allowed.”[1]Dangerous products or services - Advertising Policies Help · Google Ads policy · read 10 Nov 2026
Weapons on other AI channels
The same category is treated differently on each channel. A rule on one channel doesn’t apply to the others.
| Channel | Treatment | Conditions |
|---|---|---|
| ChatGPT | Not allowed | Not allowed.[2] |
| Google AI (this page) | Not allowed | Not allowed; some US accessories from Oct 2026.[1] |
| Gravity | Allowed with conditions | Explicit Gravity authorization.[3] |
“No category rule” means the provider has no rule for this category; its general policies still apply.
How Admux screens it
Admux screens each campaign against the rules of every channel you select, before anything is submitted. Each channel is checked on its own, so a rule on one channel never blocks the others.
For Google AI, a weapons campaign isn’t submitted. You can still run it on Gravity, where weapons is allowed with conditions.
This page summarises Google’s published policy. It isn’t legal advice, and the policy can change; follow the link above for the current text.
Questions
Can I advertise weapons on Google AI?
No. Guns, essential gun parts, explosives and combat knives aren’t allowed; gun safety items are. Google says select firearm accessories become allowed in the US from October 2026.
Where does this rule come from?
Google’s published ad policy (Dangerous products or services - Advertising Policies Help), read on 10 Nov 2026.
Can I run weapons ads on other AI channels?
ChatGPT: not allowed. Gravity: allowed with conditions.
Sources
- Dangerous products or services - Advertising Policies HelpGoogle Ads policy · checked 10 Nov 2026
- Ad policies (v1.6, updated 10 Sep 2026)OpenAI · checked 10 Nov 2026
- Brand Safety and Advertising Guidelines (effective 19 Oct 2026)Gravity · checked 10 Nov 2026