Ad review

Every channel Admux sells reviews ads before they serve, but each one checks different things and moves at a different speed. Google reviews every new or edited ad against Google Ads policies, and most reviews finish within one business day.

OpenAI requires ChatGPT ads to pass review before serving. Review is mostly automated, using machine learning, LLMs and classifiers with human oversight, and covers the advertiser, the creative, the landing page and the placement. Editing creative, changing the brand name (which pauses serving) or legal name, and branding changes trigger re-review. Business verification can take up to 7 business days and may be required after a spending threshold.

Gravity reviews each new campaign before delivery and shows the status Processing during setup; activating a campaign again can send it back to review. Categories such as weapons, pharma, alcohol, dating and licensed gambling need explicit Gravity authorization.

Plan launch dates around the slowest review in your mix, and avoid editing creative close to a launch since edits restart review. Admux adds a screening step before submission: it checks your creative against each channel’s rules, then submits it to the channel for that channel’s own review. Admux reports two review states per leg, its own and the provider’s, and keeps acceptance, approval and serving separate. If a human reviewer is looking at a leg, you can send context with a review note, which reaches the reviewer but never clears review on its own. A rejection on one channel never stops the other legs.