Sponsored Agents

Sponsored Agents is an ad format OpenAI is testing in ChatGPT. Instead of showing a static ad, it lets a person hold a conversation with an AI representative of the advertiser. OpenAI runs it as a limited alpha for selected advertisers and does not accept early-access requests.

The format differs from the standard ChatGPT ad unit, which appears below a response and is made of the advertiser name, a favicon, a title, copy, a landing page and an image. That unit has fixed limits: a title of 3 to 50 characters and a body of up to 100. A sponsored agent replaces the short card with a dialogue, which is why it needs a separate format.

OpenAI’s published ads principles cover ads in ChatGPT generally: ads are labeled as sponsored and separated from the answer, they are paid placements rather than endorsements, and conversations are not shared with advertisers. Detailed specs for Sponsored Agents are not in the sources Admux tracks.

You cannot buy Sponsored Agents through Admux, and you cannot ask OpenAI to join the alpha: participation is limited to advertisers OpenAI selects. The ChatGPT channel in Admux buys the standard sponsored card that appears below a response, with your own title, body, image and destination URL. If your goal is conversational engagement, the practical path today is a strong standard ad that sends people to a page or product that answers their question, measured with clicks or conversions. Watch this entry for changes; Admux updates its channel facts when OpenAI publishes new format details.