Guide
Ads in AI chatbots: where you can buy today
You can buy ads inside AI chatbots and AI answers in three main places today: ChatGPT ads (sponsored cards below ChatGPT answers), Google’s AI Overviews and AI Mode (through your Search campaigns) and AI app networks such as Gravity (sponsored suggestions in chat apps, coding assistants and AI search). Each buys, targets and reports differently.
1. ChatGPT ads
A self-serve channel of its own, bought by impression, click or conversion goal with a USD 25 daily minimum, and targeted with context hints.
- Where ads appear
- Below a ChatGPT response (one ad unit); multi-image ad format being tested during image generation[1]
- Minimum daily budget (self-serve)
- USD 25 per day (varies by currency, e.g. EUR 15, GBP 15, CAD 25, AUD 25, JPY 2,500, INR 725)[2]
- Context hints
- Ad-group descriptions of relevant products, use cases or needs; not exact-match keywords; up to 2,000 per ad group[3]
2. Google AI Overviews and AI Mode
Not a separate product: Search, Shopping and Performance Max campaigns are eligible automatically, with no separate targeting or reporting.
3. AI app networks
Networks place ads inside many smaller AI apps. Gravity is self-serve with no minimum; others, such as Koah, Imprezia, Thrad and Kontext, differ in how you buy and what they publish.
4. Running them together
Each channel has its own account, billing, creative rules and reports. Admux buys all three from one prepaid balance, splits a campaign into one leg per channel, and screens each leg against that channel’s rules.
Questions
Which is the easiest to start with?
Gravity has no minimum budget. ChatGPT ads start at USD 25 a day in Ads Manager. Google’s AI placements need no new campaign if you already run Search, Shopping or Performance Max.
Do ads influence what the chatbot says?
OpenAI says ads in ChatGPT run on separate systems and advertisers can’t shape responses. Google labels ads in AI answers “Sponsored”.
Sources
- Ads in ChatGPT | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
- Creating campaigns for ChatGPT Ads | OpenAI Help CenterOpenAI Help Center · checked 10 Nov 2026
- TargetingOpenAI developer docs · checked 10 Nov 2026
- About ads in AI-powered experiences in Google Search - Google Ads HelpGoogle Ads Help · checked 10 Nov 2026
- Overview - Gravity docsGravity docs · checked 10 Nov 2026
- AI Advertising FAQ | GravityGravity · checked 10 Nov 2026
- Admux agents.txt: instructions for AI agentsAdmux · checked 10 Nov 2026