Ad policy · OpenAI
Can you advertise alcohol on ChatGPT?
No. OpenAI doesn’t allow ads that promote the sale or use of alcohol (drinks over 0.5% ABV) or alcohol-focused activities. A passing mention is fine when alcohol isn’t the focus.
“Ads that promote or facilitate the sale, use, or consumption of alcohol or tobacco are currently disallowed, including marketing for alcoholic beverages (products over 0.5% ABV), cigarettes, vaping, or nicotine products”[1]Ad policies (v1.6, updated 10 Sep 2026) · OpenAI · read 10 Nov 2026
Alcohol on other AI channels
The same category is treated differently on each channel. A rule on one channel doesn’t apply to the others.
| Channel | Treatment | Conditions |
|---|---|---|
| ChatGPT (this page) | Not allowed | Not allowed; incidental mentions only.[1] |
| Google AI | Allowed with conditions | Listed countries, legal age, local law.[2] |
| Gravity | Allowed with conditions | Explicit Gravity authorization.[3] |
“No category rule” means the provider has no rule for this category; its general policies still apply.
Where ChatGPT ads never appear
Separately from what you advertise, OpenAI keeps ads away from some conversations, whatever the advertiser.
- Safe conversations only
- Ads appear only next to conversations OpenAI considers safe; sensitive and brand-unsafe contexts are excluded.[1]
- Excluded topics
- No ads in conversations about political content, regulated goods such as gambling and tobacco, weapons, suicide or self-harm, child safety, debated social issues or misinformation, among others.[1]
- Vulnerable contexts
- No ads in emotionally reliant conversations, mental or personal health conversations, or other sensitive moments.[1]
- Advice topics
- Since April 2026, conversations asking for medical, legal or financial advice are no longer automatically excluded from ads.[1]
How Admux screens it
Admux screens each campaign against the rules of every channel you select, before anything is submitted. Each channel is checked on its own, so a rule on one channel never blocks the others.
For ChatGPT, a alcohol campaign isn’t submitted. You can still run it on Google AI and Gravity, where alcohol is allowed with conditions.
This page summarises OpenAI’s published policy. It isn’t legal advice, and the policy can change; follow the link above for the current text.
Questions
Can I advertise alcohol on ChatGPT?
No. OpenAI doesn’t allow ads that promote the sale or use of alcohol (drinks over 0.5% ABV) or alcohol-focused activities. A passing mention is fine when alcohol isn’t the focus.
Where does this rule come from?
OpenAI’s published ad policy (Ad policies (v1.6, updated 10 Sep 2026)), read on 10 Nov 2026.
Can I run alcohol ads on other AI channels?
Google AI: allowed with conditions. Gravity: allowed with conditions.
Sources
- Ad policies (v1.6, updated 10 Sep 2026)OpenAI · checked 10 Nov 2026
- Alcohol - Advertising Policies HelpGoogle Ads policy · checked 10 Nov 2026
- Brand Safety and Advertising Guidelines (effective 19 Oct 2026)Gravity · checked 10 Nov 2026