Ad policy · OpenAI
Can you advertise tobacco, nicotine and vape products on ChatGPT?
No. Ads that promote cigarettes, vaping, nicotine products or tobacco-focused activities aren’t allowed.
“Ads that promote or facilitate the sale, use, or consumption of alcohol or tobacco are currently disallowed, including marketing for alcoholic beverages (products over 0.5% ABV), cigarettes, vaping, or nicotine products”[1]Ad policies (v1.6, updated 10 Sep 2026) · OpenAI · read 10 Nov 2026
Tobacco, nicotine and vapes on other AI channels
The same category is treated differently on each channel. A rule on one channel doesn’t apply to the others.
| Channel | Treatment | Conditions |
|---|---|---|
| ChatGPT (this page) | Not allowed | Not allowed.[1] |
| Google AI | Not allowed | Not allowed.[2] |
| Gravity | Allowed with conditions | Explicit Gravity authorization.[3] |
“No category rule” means the provider has no rule for this category; its general policies still apply.
Where ChatGPT ads never appear
Separately from what you advertise, OpenAI keeps ads away from some conversations, whatever the advertiser.
- Safe conversations only
- Ads appear only next to conversations OpenAI considers safe; sensitive and brand-unsafe contexts are excluded.[1]
- Excluded topics
- No ads in conversations about political content, regulated goods such as gambling and tobacco, weapons, suicide or self-harm, child safety, debated social issues or misinformation, among others.[1]
- Vulnerable contexts
- No ads in emotionally reliant conversations, mental or personal health conversations, or other sensitive moments.[1]
- Advice topics
- Since April 2026, conversations asking for medical, legal or financial advice are no longer automatically excluded from ads.[1]
How Admux screens it
Admux screens each campaign against the rules of every channel you select, before anything is submitted. Each channel is checked on its own, so a rule on one channel never blocks the others.
For ChatGPT, a tobacco, nicotine and vape products campaign isn’t submitted. You can still run it on Gravity, where tobacco, nicotine and vape products is allowed with conditions.
This page summarises OpenAI’s published policy. It isn’t legal advice, and the policy can change; follow the link above for the current text.
Questions
Can I advertise tobacco, nicotine and vape products on ChatGPT?
No. Ads that promote cigarettes, vaping, nicotine products or tobacco-focused activities aren’t allowed.
Where does this rule come from?
OpenAI’s published ad policy (Ad policies (v1.6, updated 10 Sep 2026)), read on 10 Nov 2026.
Can I run tobacco, nicotine and vape products ads on other AI channels?
Google AI: not allowed. Gravity: allowed with conditions.
Sources
- Ad policies (v1.6, updated 10 Sep 2026)OpenAI · checked 10 Nov 2026
- Dangerous products or services - Advertising Policies HelpGoogle Ads policy · checked 10 Nov 2026
- Brand Safety and Advertising Guidelines (effective 19 Oct 2026)Gravity · checked 10 Nov 2026